3/14/2023 0 Comments Smartwrap loginIf you want people to contact you through your website the web address needs to be the same as your business name. If you have more than one phone number and location then you should promote your website where potential clients can find the location they need. You should not have multiple phone numbers on your vehicle wrap. This should be your phone number or website. Lastly you need one way for potential clients to get in contact with you. Tag lines like “one call does it all” and “for all your plumbing needs” are not original and are a distraction. If you don’t have a GREAT tagline then don’t us one on your wrap. If you have several services, think of a word that sums all of them up. Next, choose the one service that you provide that you would absolutely love to have more customers calling about. *Note* Although his visual presentation could use a little updating the main points he makes are time tested and true. What about the colors? Watch this video on world renown branding expert Al Ries to find out more about logo design. You may think your logo is great but are you certain that it is? Is it completely obvious from your logo what kind of business you are? Is the text in your logo readable or is it fancy and hard to read in 3 seconds. Every highly effective vehicle wrap is centered around a great logo. So where should you start? Start with your logo. If you think about your vehicle wrap design from a general branding perspective it will go a long way to focus in on what the core of your business is. The sign says “Starbucks Coffee” that’s it. They did not have fries, soft drinks, ice cream, chicken sandwiches, fish, nuggets and bagels… Think about McDonald’s For the first several decades of their existence every one of the golden arches had the word “Hamburgers” on it. When you’re thinking of what you do think of one or two word answers. Eliminate all information which is not critical. So what can be done to eliminate all this information but still be able to let people know who you are and what you do?Ĭhoose what information is critical and what information is nice to have. You could be losing dozens of potential clients a month who could be spending tens of thousands of dollars if you go with the wrong vehicle wrap design. Think about this, really let that sink in. We’re talking tens of thousands of dollars if not more. Or how much will be spent on plumbing, renovating, or pool service or landscaping. Think about how much money a home-owner will spend on maintaining their air conditioning system over the next 10-20 years. Losing the opportunity to earn a customer and the potential revenue generated by that customer is huge! Especially if you’re in the kind of business where you form long term relationships with your clients. The true cost of all this information is far more than just the money spent on the vehicle wrap design and installation. It will go a long way to focus in on what the core of your business is. To be brutally honest: There is no way anyone is going to digest all that information. In fact all that jumble will succeed in doing is making potential clients look somewhere else at something they can understand. With all this information the “vehicle wrap” ends up looking like a cluttered mess of random information that no one will ever read. If you only do one or the other it will be important to let potential clients know, but if you do both, it’s just one more thing for people to have to read. It similar to Christmas lights made in China that have a little warning attached “For indoor or outdoor use only”. So that means you work for everyone right? It’s unnecessary. Another common mistake is made by contractors who list “commercial” and “residential” on their vehicles. We see it every day, a home services or home repair company will want to list all of the different kinds of home repairs they do from bathrooms, kitchens, living rooms, plumbing, windows, electrical, tile, cabinets, windows, pool repair. Service based businesses often run into the “Too Much Information” problem when it comes to vehicle wraps. What are the images? What are the graphics and words? Do you see companies listing all of the services that they perform? Do you see more than one tagline? Not often, and if you do it’s not nearly as effective and memorable as when the information is kept to a bare minimum. Think of all the billboards you see as you’re driving around town.
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